Above is my brochure for my What's Baking? business. It took me awhile to get everything just right, but in the end I think it turned out great. I was able to fit the entire logo of the cake and the name of my business on the front of the brochure, as well as the important contact information: name, address, number, and email so the customer can immediately notify me. On the first inside cover, I put a picture of one of my popular cupcakes, the "Brownie batter cupcake". Below this picture, I wrote about my actual business and how it differs from other bakeries out there. So the customer can get a feel for what the company actually is and what they can do to customize their order. On the middle inside cover, I fit another logo on the top. I want my logo to become recognizable, so I tried to fit it anywhere I could as often as possible. Below the logo, I listed some cake flavors, frostings, fillings, and toppings that the customer can choose from when making their order. This will give the customer an idea of what kind of flavors they would like to choose. The right inside cover has a picture of another cake I have done and I wrote in text some popular cupcakes that customers may be interested in and that they can mention any flavor to be made for them. Then on the right flap of the brochure, I put more pictures of cupcakes I have done for weddings, a graduation cake, and birthday cupcakes to give the customer an idea of what my work looks like and hopefully they will find it visually appealing enough to order something from me. And finally the back side of the brochure is an "About Me" section. I included a picture of myself next to a "Peanut Butter Cupcake" and below I wrote text saying how my business originated and a little bit about my passion for baking. I ended it with another logo and some information about pricing. I didn't want to include a whole side of the brochure to pricing because when it comes to my orders, it really is based off of what the customer orders. Since everything is customized and sometimes more work is put into specific orders, I just said for the customer to call to get a quote for their custom creation!
I was happy with the way my business card turned out. The logo that I created through Adobe illustrator looked better than I thought, and luckily I was able to find a picture of cupcakes that I had done to match the font and color perfectly. This way when a customer looks at the card, they can see a little "taste" of what kind of work I do, and examples of different events and the basic contact information.
For the letterhead, I wanted to include a watermark of the cake because using it with the text in the corner looked a little odd, but I still wanted to include the cake so it would be balanced with the brochure and the business card and that it will become recognizable.
Overall, I was happy with the work that I did. I am so glad that I got to learn how to use Adobe illustrator and photoshop and indesign because I was able to create my own image for my business and I think this will be great to get more customers.
